Who I Am
The human behind
the algorithms
I grew up in Kathmandu, tinkering with HTML and CSS long before I understood what a career in tech could look like. As a teenager, I built my first website — a personal blog about trekking in Nepal — and that's where the seed was planted. The site looked decent, but nobody could find it. That frustration led me down the rabbit hole of search engine optimization.
What started as a way to get my blog noticed quickly turned into a full-blown obsession. I spent nights reading Google's documentation, experimenting with keyword placement, analyzing backlink profiles, and figuring out why some sites ranked while others disappeared into the void. I realized SEO sat at the perfect intersection of technology, content, and marketing — and I was hooked.
Over the years, I've gone from ranking a small Kathmandu cafe on Google Maps to delivering full-scale SEO strategies for international SaaS companies and eCommerce brands. As an SEO specialist in Nepal, I've worked with clients across Nepal, Australia, the US, and the UK — each project sharpening my skills and deepening my understanding of how search really works.
Today, with over 150 projects behind me, I work as a freelance SEO expert in Nepal helping businesses of all sizes grow through organic search. My work is rooted in data, driven by curiosity, and guided by a simple belief: every business deserves to be found by the people looking for it.
