Ecommerce SEO that turns product pages into revenue.

Ecommerce SEO is the practice of optimizing online stores — product pages, category pages, faceted navigation, and checkout flows — to rank in Google and generate organic revenue. It is harder because ecommerce sites have unique problems most other sites do not: thousands of similar product pages, near-duplicate content across variants, faceted URLs that generate index bloat, out-of-stock handling, review schema at scale, and complex internal linking across category trees. In Nepal, you also compete with Daraz and Sastodeal for product queries nationally.

Most Nepal ecommerce brands need both. Daraz and Sastodeal get you discovery and transactional trust — customers trust those platforms with payment and delivery in ways a new standalone store has to earn. A standalone store (Shopify, WooCommerce, or custom) lets you own the customer relationship, build SEO authority, run email marketing, and escape platform margin. I help clients optimize their Daraz and Sastodeal listings for external search while building a standalone store that ranks on its own merits.

Product variant duplication is one of the most common ecommerce SEO failures in Nepal. The fix depends on your stack: on Shopify, correct canonical tags to the default variant and parameterize variant URLs correctly; on WooCommerce, use the variable product structure with a single canonical URL and distinct schema per variant; on custom stacks, we often consolidate variants into a single URL with product schema that covers all options. Never block duplicates with robots.txt — that loses the crawl budget without solving the index issue.

Every product page should ship Product schema with name, description, sku, brand, price, priceCurrency (NPR), availability, aggregateRating where genuine reviews exist, and image. Variant-level Offer nodes for size or colour options. Category pages ship BreadcrumbList and CollectionPage schema. Review snippets are the single biggest visual win in SERPs for ecommerce — if you have genuine customer reviews, surfacing them through schema typically lifts CTR 15 to 30 percent compared to plain blue links.

Faceted navigation (filters for colour, size, price range, brand) can generate hundreds of thousands of low-quality URLs that waste crawl budget and dilute ranking signals. The fix is a layered strategy: canonicalize filter combinations that should not rank to the parent category, noindex the filter combinations that add no search value, keep selectively indexed the high-intent filter combinations, and use robots.txt rules for parameters that have no semantic value at all.

A full technical crawl of your store plus a manual review of product page templates, category page structure, faceted navigation handling, product schema, duplicate content exposure, internal linking, site speed on mobile, and checkout flow indexing. If you sell on Daraz or Sastodeal, I also review your platform listings for external search visibility. You get a scored report with issues ranked by revenue impact and a 30-day priority list.